How One Family Farm is Changing the Face of Brazilian Coffee

June 26, 2015

Making a radical switch from conventional production to an experimental farm, a quality-minded family living in the land of volume seeks to at once define and solve coffee’s sustainability problem.

In Seattle, at The Event 2015 held by Specialty Coffee Association of America, it was hard to gauge the level of seriousness attendees paid to impending coffee supply issues facing the industry. While many roasters and baristas defined trends, most producers discussed the problems impacting their side of the chain. Stories about quality coffee plants crippled by pathogen, bean prices falling short of the cost of production, and the rising…