How One Company Wants to Reduce Food Waste by Delivering Ugly Produce Right to Your Door

June 26, 2015

Most of us are aware that there is a massive food waste problem facing our country. We’re also aware that a portion of this waste comes from consumers’ demand for perfectly uniform, attractive produce. But the playing field might be about to change for pock-marked potatoes and bruised broccoli thanks to one small, Berkeley-based startup with a solid business plan and high hopes. Here’s how Imperfect Produce plans to make it happen.

“From an economic perspective, farmers tend to look at ugly produce as a byproduct that they’re trying to get rid of. Our goal is to turn that byproduct into a…