How Much Money Should You Spend on Marketing Your Restaurant?
A marketing expert explains how to decide
The question I hear from business owners the most is how much money they should be spending on marketing.
And honestly, a good many of them are surprised by my answer because it’s more than you probably expect.
But the fact is, marketing is vital to your success. No one will come to your restaurant if no one knows you’re there. And the more customers you want in those seats, the more marketing you have to do. That’s just the way it works.
Look at these statistics from the annual CMO Survey: