How Molly Yeh Became One of the Most Popular Food Bloggers in the Game

October 4, 2016

“She lives…on a farm?” “In North Dakota or something?” “It’s pronounced, Yay.

This is how a lot of conversations about Molly Yeh begin. The blogger behind My Name is Yeh did, yes, move from New York to North Dakota to start a new life on her husband’s beet farm, and in the process managed to turn a cooking and photography hobby into a full-fledged business.

If I typed this in all lower case it would be more on Yeh-brand, but I have a feeling it wouldn’t quite work out as well. Because Yeh represents a shift in the world