How Far Will Fast-Food Restaurants Push Innovation?
At a time when Doritos can serve as the base of a taco shell and Cheetos dust has become a star ingredient, it’s hard to see where fast-food chains will draw the line.
The battle for consumers has gotten so intense that simply adding a thicker slice of bacon or trotting out a new sauce no longer moves the needle. Instead, consumers need to be wowed and, as often as not, that means doing something outrageous.
In a world where both bacon and hot dogs have been stuffed along with cheese into the crust of a pizza, even the