How Facebook Drives One Franchisee’s Philanthropy

March 22, 2016

Cousins Subs franchisee raises funds for local teen via Facebook.
Exclusive Brief: 

When Keith Novotny saw a post on Facebook about local teen Kyle Koenig’s battle with bone cancer, he was incited to help.

This wasn’t the first time the Cousins Subs franchisee had been called into action. The previous summer, a Facebook friend approached Novotny about fundraising for twin girls from a neighboring town who were being treated for leukemia.