How Chance Encounters Created an Exciting Sandwich Franchise

May 26, 2017

Business had slowed for the night at The Carving Board. It was just quiet enough for David Adir to grab the business card and run into the back, where he could type a name into Google and see what popped. “The first thing I said was, ‘Holy crap. This guy is real,’” Adir says.

Moments before, a mysterious guest tried the fast casual restaurant’s Pot Roast sandwich and turned to Adir’s brother, Yoav, and said, dead-pan, “This is the best [expletive] sandwich I’ve had in my entire life. How would you like to be on TV?”