How Bars and Restaurants Can Benefit from Sponsoring a Local Sports Team
Big marketers often develop multi-million dollar deals with individual athletes to promote products and brand names, often entering into huge advertising agreements where a stadium will be named after them or their brand will appear on a racecar.
But how can small, independent bars and restaurants see real business benefits from sports sponsorship?
The key is scaling the concept down to the local level and handling it both creatively and strategically. Your establishment can sponsor one or more local sports teams as a branding and marketing investment:
Your restaurant’s name or logo on customized branded T-Shirts for the team