Hooters franchisee to open fast-casual spinoff
Would customers go to Hooters without the chain’s famous waitresses?
“We’ll find out soon,” Neil Keifer, CEO of Hooters franchisee Hooters Management Corp., or HMC, which is set to open a fast-casual version of the casual-dining chain in Cicero, Ill., in mid-February.
Hoots, A Hooters Joint, and will serve some of Hooters’ most popular items, including chicken wings, fries and crab legs. Customers will order at a counter, get their food and eat in or take out. The 2,800-square-foot location will have 75 seats and employ 30 people.
Unlike a fully counter-service concept, it will also have a bar area