Holler & Dash Is Cracker Barrel, for Millenials
Cracker Barrel Country Store is getting into the fast-casual business with the launch of its new brand, Holler & Dash. The first location for the new concept will set up shop in Homewood, Ala., and it’s scheduled to begin service Tuesday, March 15. An answer to higher-end quick-service chains such as Panera Bread and Chipotle, Holler & Dash will serve a simple menu of biscuit sandwiches, along with breakfast-y bowls and sides.
Considering Cracker Barrel is a chain that has long represented the antithesis of youth culture, with its front-porch rocking chairs and old-timey feel, this restaurant is going…