Here’s How KFC Used Mobile Marketing to Achieve 12% Same Store Revenue Growth
By: Daniel Rubinstein, Chief Business Development Officer, LoyaltyPlant
The data is in and the proof is clear: mobile apps increase same store revenue through engagement and can help turn a restaurant into a well-oiled profit machine. One of KFC’s most innovative franchisees in Europe recently got several international awards (i.e. International Loyalty360 Platinum International Degree award and the Gold for Return on Customer Experience) for achieving astounding results with its customer loyalty program using mobile technology — double-digit growth of the same store revenue.
While restaurant marketing leaders are trying to launch mobile pilot projects and find the recipe