Heineken Spreads the Cheer This Holiday Season

September 29, 2016

HEINEKEN® SPREADS THE CHEER THIS HOLIDAY SEASON

This season, Heineken is spreading the cheer with a fully integrated program supported by the brand’s powerful ‘There’s More Behind the Star’ credentials campaign. The campaign, featuring Academy Award winning actor, Benicio del Toro, brings Heineken to life by focusing on the brand’s superior quality, rich heritage and unparalleled international footprint. ‘There’s More Behind the Star’ represents the brand’s biggest campaign and highest media investment ever in the U.S.

Beginning in November, TVC, digital and social media activations will reinforce Heineken’s credentials and drive consideration as LDA+ consumers plan and purchase for their