Heineken Lights Up Holidays with Seasonal Promotion

October 21, 2015

Heineken is inviting LDA+ consumers to Light Up Your Holidays this season with a fully-integrated, seasonal program that invites shoppers to shine all season long by choosing the iconic green and red Heineken pack for their holiday celebrations. The promotion includes strategic digital partnerships, a sweepstakes, and a three-way partnership between Heineken, Pernod Ricard® USA…