Heineken Establishes Int’l Umbrella Five Points Trading Company

September 20, 2016

Heineken USA will launch its newest endeavor Five Points Trading Company on January 1, 2017. It will be aimed at incubating a range of popular international beers in the U.S. back in-house, utilizing the company’s long-established distribution network. Named in reference to the five points of Heineken’s iconic red star—as well as America’s very first melting pot…