Guest Data Serves as Roadmap to Restaurant Industry Success

December 15, 2016

New Research Report from Fishbowl® and Coca-Cola® Details Industry Trends

Alexandria, VA  (RestaurantNews.com)  A new research report released by the Winterberry Group proves that guest data is playing a critical role in the way the restaurant industry is responding to challenges like increased competition, declining guest loyalty, and measuring marketing effectiveness. More than 200 leading restaurant and hospitality brands participated in the research initiative co-sponsored by Fishbowl and The Coca-Cola Company.

“Actionable data insights continue to emerge as the real trade secret to success in almost every service-oriented market, and the restaurant industry is no exception,” said Dev Ganesan, Chief