Goodbye, ‘Girly Drinks’: How Bartenders Are De-Feminizing Cocktails for Men

October 26, 2015

Why some are now more apt to drink pink.

These days, fancy cocktails served in delicate glassware with fruit garnishes aren’t just for ladies. Across the country, bartenders are de-feminizing Cosmopolitans, Appletinis and margaritas to appeal to male imbibers by renaming these drinks and updating their flavor profile to create a more balanced beverage.

Men like sweet drinks as much as women do. Remember, Marshall Eriksen from the popular sitcom, How I Met Your Mother, who admits to liking ” … yummy pink drinks with chunks of real fruit that guys secretly can’t order because they’ll be made fun&hell

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