Future of Food: You will really know your customers

May 19, 2017

Consumer demand is one driver of the proliferation of restaurant apps. But for restaurant operators, the benefit is unlocking access to a treasure trove of customer data.

For proof of how essential these technologies are to restaurants today, look no further than McDonald’s. In March, the company announced plans to double down on kiosks, delivery and curbside service, all powered by the latest digital innovations.

“Technology is disrupting everything around us,” McDonald’s CEO Steve Easterbrook told analysts at the time. “The question for McDonald’s: Do we want to be disrupted, or do we want to be the disruptor?”

For instance,