Franchising Can Help a Brand Grow Quickly and Efficiently

February 24, 2016

Brewer Stouffer likes to joke he isn’t afraid of using the “F” word. That would be franchise. This nine-letter version, while hardly vulgar, tends to carry its own negative baggage throughout the independent and small-chain restaurant community.

“In so many people’s minds, a franchise can be the epitome of sterility, big-box sameness, and uniformity,” says Stouffer, the founder and CEO of Madison, Wisconsin–based Roman Candle Pizzeria. But at some point, as it did with Stouffer and his four-unit restaurant this past year, it becomes clear that the only real viable path to expansion, no matter the personal roots, might be letting go…