Foodservice, Consumers Clamor for Better Beans

April 28, 2016

Counter Culture’s new space reflects the rise of high-quality coffee.
Exclusive Brief: 
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Coffee is the second most consumed beverage in the U.S. (bested only by water), and its popularity only seems to be growing. According to Mintel, coffee sales were up 8.7 percent between 2014 and 2015 while carbonated soda and juice saw stagnate sales. Supply is easily scaling to meet demand but now coffee purveyors must confront a growing field of competition.