Food Quality and Friendly Service Are Tops for Consumers

October 30, 2015

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New study finds that consumers seek great taste, friendly service.
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The results of a Q4 2015 survey of 1,200 consumers, conducted by retail design firm King Retail Solutions (KRS) emphasize the value of consistently great-tasting food, fast and friendly service, fair prices, and a welcoming space (as well as multiple other factors) in operating a quick-service restaurant that’s well-loved by U.S. shoppers.