Fleet-Footed Runners Deliver Pizzas in Live-Streamed Promos

March 15, 2016

Temporary delivery personnel for Sodo, a U.K. pizzeria specializing in sourdough pies, hit the ground running last week in a one-day promotion that drew international attention. With three locations around London, Sodo is a green-conscious pizzeria that doesn’t usually offer delivery because that requires using cars. But the company changed its policy temporarily, dispatching fleet-footed members of a local running club to carry pies to hungry customers around the city. 

The stunt, which raised funds for a local running charity called Run Dem Crew, tied in social media by using Periscope, an increasingly popular live-streaming app, to track the runners’…