Flat forecast for restaurant wine in 2017
Insider data shows craft beer and cocktails are having a dramatic effect on the amount of wine many operators will be able to sell this year.
A major wine industry lender predicts restaurant wine sales will be flat this year, but that doesn’t mean alcoholic beverage revenue will suffer. Patrons will still buy plenty of wine—but only after starting their evening with a craft beer or cocktail. A change in consumer drinking patterns is one reason for this no-growth scenario, but me-too wine lists aren’t helping the cause.
These are the key takeaways from “State of the Wine Industry 2017,” a