Fishbowl and Groupon Partner to Measure Effectiveness and Incrementality of Restaurant-Focused Groupon Campaigns

September 12, 2016

Alexandria, VA  (RestaurantNews.com)  Today, Fishbowl, the leading intelligent marketing automation and analytics platform provider for the restaurant industry, and Groupon, the leader at helping people find and save on amazing things to see, do, try and buy in their neighborhood, announced a partnership that enables national and multi-market restaurant partners to track and measure the overall effectiveness of their Groupon campaigns.

The new integration gives brands the ability to use Fishbowl’s platform to measure key metrics from their Groupon promotion such as sales, redemptions, incrementality and lift – validating the power of the Groupon as a marketing tool for their