First Watch Implementing Sparkfly’s Real-Time Transaction Analytics and Smart Promotions Platform
Atlanta, GA and University Park, FL (RestaurantNews.com) First Watch Restaurants, Inc. announced today plans to introduce Sparkfly’s transaction data capture and promotion tracking capabilities in all of its restaurants. The system will help to personalize offers and track marketing effectivity with First Watch customers. The new program enables the award-winning restaurant company to offer customers highly relevant digital promotions, which are targeted based on purchase behavior. Franchisees can now replace paper coupons with fraud-proof mobile offers and track their performance in real-time at the point of sale (POS).
Sparkfly’s platform enhances First Watch’s CRM and loyalty capabilities, allowing the