Firebirds’ Inner Circle Makes Guests Feel Part of the Team

September 14, 2016

There is no manual on how to run a successful loyalty or rewards program at a full-service restaurant. In fact, the topic is often the source of contentious debate among operators. Some brands, especially in the multi-unit, chain segment, turn to technology as a preserver, while others dangle tangible rewards, like free products or discounts, to attract new members. Christine Lorusso, the digital marketing manager at Firebirds Wood Fired Grill, a group that just opened its 40th unit in St. Charles, Missouri, has helped her brand thrive in this notoriously challenging field. Instead of incentivizing its loyalty program with deals