Finding Flavors, Bracket Style
Crowdsourcing flavors and launching new items based on a popular vote might seem a tricky venture, but in some cases the reward is worth the risk.
Wing Zone is a proponent of these less conventional methods. In 2013, the brand launched a Flavor Face-Off, which solicited submissions from its fan base. Some of the flavors have been hits, like the inaugural winner, Mango Fire, while others have proven more difficult to create, such as last year’s Jalapeño Cheddar.
“We really use the Flavor Face-Off to get the idea of what’s hot out there,” says Dan Corrigan, Wing Zone’s CMO.