Fast-Food Chains Are Demanding Ethical Products. How Will Farmers Keep Up?
Where is the sustainable supply of higher-standard eggs, meat, and dairy going to come from?
Though Chipotle Mexican Grill started as a big-as-your-head burrito chain, today its media coverage usually focuses its “morals” rather than what’s on the menu. A little less than a decade after Steve Ells opened the first Chipotle in Denver, he became entranced by the flavor of pasture-raised Niman Ranch pork. In 2000, Chipotle began a policy of serving antibiotic-free pork sourced from Niman Ranch, among others, with other meats to follow.
Meanwhile, many of the largest chains have been linked to egg, dairy, or meat…