Exclusive Look Inside the Peace Day Burger from Krystal CMO Jason Abelkop

September 28, 2015

Regional Restaurant Chain Explains How Small Brands Can Make a Big Impact

Jason Abelkop

Atlanta, GA  (RestaurantNews.com)  On the heels of a huge event for Peace Day on September 21st, Krystal® Chief Marketing Officer Jason Abelkop explains how a relatively small restaurant brand was able to successfully share the stage with a giant like Burger King and several other participating brands. The cornerstone of the event was the Peace Day Burger, which featured the iconic small square Krystal® patty, signature Burger King ingredients, and donations from Denny’s, Wayback Burgers, and Giraffas. Originally posed by Burger King to McDonald’s as “The…