El Pollo Loco Pays Homage to Authentic Los Angeles Roots with New Creative Campaign

January 5, 2017

“Road to Authenticity” campaign elevates iconic brand story celebrating influence of hometown Los Angeles

Costa Mesa, CA  (RestaurantNews.com)  El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled chicken chain, announced the launch of its new “Road to Authenticity” creative campaign. The campaign is the first in partnership with new creative agency, Vitro, and celebrates the company’s authentic Los Angeles roots.

“From the boulevards in the vibrant Latino heart of LA, where fire-grilled chicken is a culinary and cultural art form, El Pollo Loco is part of a proud and enduring heritage,” said Ed Valle, Chief Marketing Officer of El Pollo