East Coast Wings + Grill Blazes into Q3 with Soaring Guest Counts & Sales
Burgeoning Franchise Bucks Casual Dining Trends with Consistent Strong Unit Level Economics
Winston-Salem, NC (RestaurantNews.com) East Coast Wings + Grill, a growing casual dining franchise acclaimed for its wide variety of nationally award-winning buffalo wing flavors made-to-order with the freshest ingredients, has closed out the first half of 2017 with same store sales up 18.5 percent (through June 30) and guest count up 13 percent.
Company executives attribute the notable gains to the following:
The “East Coast Wings + Grill 2.0” initiative, a comprehensive brand reinvention announced earlier this year. A three-phase marketing strategy producing tangible results after just