East Coast Wings & Grill Approaches 11 Consecutive Years of Positive Same-Store Sales
Approaching its 11th consecutive year of positive, same-store sales, East Coast Wings & Grill has proven, once again, that strategic ‘smart’ growth can lead to unlimited growth potential and maximum profitability at the unit level. The award-winning chicken wing franchise ended the second quarter of 2014 on a very positive note, with same-store sales up 3.23 percent compared to the second quarter of the previous year.
In the first half of 2014, East Coast Wings & Grill signed new development deals totaling seven units, with plans to double that number by the end of quarter four. Moving closer to its goal of tripling its restaurant count by 2018, the company is on track to finish the year with more than 60 locations under development. Leading the buffalo wing segment in operational excellence and franchisee profitability, the 31-unit upscale chicken wing concept currently boasts an average unit-level EBITDA over 17 percent with the average full dining unit volume exceeding $1.5 million net sales.