Dunkin’ Donuts Goes After Starbucks With Espresso Drinks and Mobile Payments
The coffee rivalry continues
Dunkin’ Donuts continues on its quest to give Starbucks a run for its money: The Massachussetts-based doughnut and coffee chain hopes to delve further into the espresso-based drinks market, reports the Associated Press.
Dunkin’ has long offered lattes and even introduced a macchiato last year, but sales of espresso drinks make up only a small portion of its total beverage revenue. By featuring said drinks more prominently with revamped menu boards (and social media marketing), Dunkin’ hopes to sell more of them, noting that “Espresso drinks fetch more money than regular drip coffee and help attract younger customers,…