Dress to Express
When Dickey’s Barbecue Pit invested in a brand refresh in 2015, CEO Roland Dickey Jr. decided the uniforms needed an overhaul, as well.
Since the ’80s, the uniforms had been what Dickey calls “generic” and “lame,” consisting of canary-colored aprons, T-shirts, and button-downs for management. “We just hadn’t put a lot of thought in it,” he says.
Today, employees wear hipster-inspired plaid shirts (untucked), denim aprons with leather straps, and black ball caps with burlap accents. Tattoos and piercings? You’ll see those, too.