Dos Equis Reveals the New “Most Interesting Man in the World”

September 10, 2016

Dos Equis Reveals the New “Most Interesting Man in the World”

Brand Shares First Glimpse at How Interesting Will Evolve in Epic Campaign

The wait is over: yesterday, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October, Dos Equis will release “Challenger”, a full-length commercial that will illuminate