Dos Equis Encourages College Football Fans to Go For Game Day Greatness With New Fall Program

September 2, 2016

DOS EQUIS ENCOURAGES COLLEGE FOOTBALL FANS TO GO FOR GAME DAY GREATNESS WITH NEW FALL PROGRAM

Dos Equis, the Official Beer Sponsor of the College Football Playoff (CFP), is inviting consumers and college football fans 21+ alike to make Dos Equis their beer of choice throughout the college football season through the brand’s comprehensive 360° retail and on-premise program. The season long promotion, including TV commercials, digital and mobile partnerships, program specific limited edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win