Dos Equis announces new Most Interesting Man in the World

September 9, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a feature film-style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him, the company says. In October, Dos Equis will release “Challenger,” a full-length commercial that will illuminate how interesting has evolved and how the new character continues to embody the legendary status, it adds.