Domino’s Launches Purpose-Built Pizza Delivery Vehicle
Domino’s Innovative DXP™ Created by Three Great Michigan Brands and an International Crowdsourcing Design Competition
Ann Arbor, MI (RestaurantNews.com) In its latest innovation as the recognized world leader in pizza delivery, Domino’s (NYSE: DPZ) is launching the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino’s. To also include consumers’ input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors.
“The Domino’s DXP is the first purpose-built vehicle aimed at…