Domino’s Is Now Tracking Customers via Satellite

June 9, 2016

It’s not quite as creepy as it sounds

Say what you will about Domino’s pizza, but the company is relentless in its pursuit of innovation — and unlike Pizza Hut, that innovation doesn’t involve shoving increasingly more random items inside pizza crusts. Fresh off unveiling its plans for pizza delivery robots, the Australia-based division of the company will now keep tabs on its customers’ movements via satellite, Bloomberg reports.

While this might sound awfully creepy and Big Brother-y, Domino’s intentions are (seemingly) good: The company just wants customers’ pizzas to be as hot and fresh as possible. As Bloomberg explains, “Customers in Australia who…