Dickey’s Barbecue Restaurants, Inc. Names Diana LaRocca Chief Marketing Officer

November 16, 2015

Diana LaRocca

Dallas, TX  (RestaurantNews.com)  Dickey’s Barbecue Restaurants, Inc. is pleased to announce Diana LaRocca has been appointed to the role of Chief Marketing Officer. LaRocca previously served as the Vice President of Marketing for Dickey’s.

Originally from San Antonio, LaRocca is a seasoned marketing, communications and sales professional with nearly 30 years of experience. In her new role, Diana will lead the national barbecue chain’s marketing team, driving the overarching brand and marketing strategy to support the quickly growing franchise, now at more than 520 locations in 43 states. Her responsibilities include creating and implementing effective national marketing campaigns,…