Dickey’s Barbecue Pit Expands Loyalty Program
Dickey’s has partnered with Spendgo and Tech in a Box to create a data-driven loyalty points system for Big Yellow Cup Club
Dallas, TX (RestaurantNews.com) Dickey’s Barbecue Pit began the rollout of its new and improved loyalty program early this year which will add loyalty points to the existing program, Big Yellow Cup Club. Big Yellow Cup Club is now partnering with Spendgo, a loyalty customer engagement solution provider to allow guests to receive more personalized and geo-targeted specials. Members earn points that can be redeemed for free Dickey’s barbecue from Big Yellow Cups to Family Packs.