Deliveroo Helps Restaurants Expand Delivery Area with Off-Site Kitchen Space

April 28, 2016

The UK delivery startup’s new plan to expand its customer base

London-based startup and major food delivery player Deliveroo just launched an intriguing new initiative: It’s now providing kitchen space for its restaurant partners in an effort to serve more customers, reports TechCrunch.

Called RooBox, the intention of the off-site kitchens is to “[bring] restaurant brands to areas of London that have a large residential population but are currently underserved in terms of available restaurants via the Deliveroo app.” Deliveroo specializes in delivery from “premium” restaurants that wouldn’t typically offer takeout, including at least one Michelin-starred restaurant.

The company only delivers…