Del Frisco’s to create more distinction between 3 brands

April 25, 2017

Del Frisco’s Restaurant Group Inc. is creating more distinction between its three brands through new leadership, chefs and menu focus, executives said Tuesday.

Norman Abdallah, CEO of Southlake, Texas-based Del Frisco’s, said the company is taking steps to differentiate Del Frisco’s Double Eagle Steak House, Del Frisco’s Grille and Sullivan’s Steakhouse.

The company has hired Bain Consulting to help it hone the Grille concept. 

“Del Frisco’s Grille is also testing a new menu based upon initial findings for Bain Consulting work, with a full rollout slated for the fourth quarter,” Abdallah said during a first-quarter earnings call. “It will include