Danny Meyer’s Union Square Hospitality Group Invests in Third-Wave Coffee

January 23, 2017

NYC-based chain Joe Coffee is poised for expansion

Shake Shack founder, no-tipping pioneer, and all-around hero Danny Meyer is betting big on third-wave coffee. Today Meyer’s Union Square Hospitality Group announced it’s investing in NYC-based mini-chain Joe Coffee.

Launched in 2003 with a single location in Manhattan’s West Village, the family-owned company has 14 locations across New York City and Philly serving a menu that’s more straightforward than that of say, Starbucks — no Pokémon Frappuccinos or bagel balls, but a healthy selection of drip coffees, pour over, and espresso drinks, plus locally made pastries and doughnuts.

The company roasts