Dairy Queen Forges Ahead with Food as a Driver

May 12, 2017

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Dairy Queen’s Grill & Chill concept continues to spread across the U.S.
These days, it’s about more than just dessert at the iconic brand.
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When you’re talking about a brand with roughly 7,000 units, a diversified business approach is second nature. Dairy Queen might just be the flagship model for this approach in quick service; the company boasts multiple store and menu models that it leverages for growth.

But in the past year, the chain, which first opened in 1940, has begun to narrow its focus in the U.S. In 2016, Dairy Queen opened 82 locations, and all but one of those was a DQ Grill & Chill restaurant—the brand’s rapidly expanding quick-service concept.