Culver’s Promotes ‘Hand Battered Perfection’ of Its Cod

February 19, 2016

Image Caption: 
Image Credit: 
Culver’s promotes ‘Hand Battered Perfection’ of its North Atlantic Cod
Exclusive Brief: 

The thought of a restaurant chain running the same television commercial promoting a single menu item might make some marketing executives nervous. Will the message be sustainable and resonate in the minds of guests? In the case of Culver’s and its commercial promoting its North Atlantic Cod, the answer is a resounding yes.