Cracker Barrel’s Fourth Quarter—A Metaphor For The Industry?

September 19, 2018

If anybody thinks it is getting any easier out there, Cracker Barrel’s report yesterday should provide a dose of reality. Comp sales declined 0.4% in the fourth quarter ending July 31, but the average check increased by 3.5% (menu price increase was 2.7%), so traffic was down about 3.5%.