Cowboy Chicken Fired Up For Growth With New Restaurant Design Rollout

September 13, 2016

Brand refresh drives sales and spurs national expansion for beloved Texas-based brand

Dallas, TX  (RestaurantNews.comCowboy Chicken, known for its wood-fired rotisserie chicken and handmade sides, is introducing updated branding and a new restaurant prototype to rave reviews and strong sales. The new design puts the company’s famous rotisserie front and center and adds classic Americana features such as a cowboy mural wall, welcoming “Howdy” signage and other details that celebrate “food as honest as a handshake.”

The effort was led by branding consultant Kim Jensen-Pitts, who joined the company in April 2015 to refresh the iconic brand. Her