Courting the Food Truck

November 24, 2015

Why shopping-mall food courts could offer a significant growth platform for local food trucks.
Local QSR food trucks open new real estate in shopping mall courts.
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Porchetta, which launched as a food truck in Raleigh-Durham, North Carolina, now has a 10-year lease in a local shopping mall’s food court.
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Online retailers continue to swipe business—holiday and otherwise—from brick-and-mortar retailers, including shopping malls. Given consumers’ evolving attitudes toward shopping, signing a 10-year lease in a food court might sound like dicey move for an emerging quick serve. But for Nick Crosson, it was exactly the place he wanted to be.