Consumers want transparency, not just see-through packaging

March 14, 2016

Consumers are becoming increasingly wary of what they didn’t know about their food; more concerned that food processors might be intentionally hiding things from them. A story published by Forbes in fall 2015 pointed out the dangers of not being upfront. They asked processors that frightening question: “What did you know and when did you know it?”

The story cited focus group research conducted by The Center for Food Integrity (CFI). Participants were asked to “give their reaction to the statement that GMOs have been used for nearly 20 years with no reports of ill health effects.”

Rather than…