Consumers Are Deeply Unsatisfied With Chipotle

June 22, 2016

Customer satisfaction in the burrito chain continues to plummet

Add more negative consumer reviews to the list of problems plaguing Chipotle. A report released Tuesday by the American Consumer Satisfaction Index saw the fast-casual burrito chain taking a big hit, falling six percent in consumer satisfaction.

Americans currently spend more money at restaurants than they do at traditional grocery stores — a trend that fast-casual eateries like Chipotle helped pioneer. And because they tend to be cheap, fast, and semi-healthy, fast-casual chains generally see higher customer satisfaction scores than full-service restaurants. But Chipotle, which debuted “near the top of the industry”